Campaigns now include workspace credits, OpenRouter or Bedrock generation, and reviewed multi-provider publishing. Explore the workflow

The EntityStacks campaign workflow

From a proven brand entity to a published content stack.

Twelve controlled stages keep evidence, editorial decisions, generation and publication connected. Each approval advances one exact version; changing an earlier decision sends dependent work back for review.

01 · Stages 1–3

Build the evidence base

Pin an approved brand profile, confirm the campaign brief and review the entities and evidence the campaign may use.

02 · Stages 4–7

Design the entity stack

Shape keyword intent, topical coverage, planned assets and contextual links. Every link carries an editorial reason.

03 · Stages 8–9

Create and review

Authorize a specific BYOK model, generate one planned article at a time and edit the exact output before approval.

04 · Stages 10–12

Publish and observe

Approve an immutable S3 manifest, verify public content and optionally authorize one to thirty daily drift checks.

Twelve reviewable stages

Every stage has one job.

  1. 1

    Evidence

    Brief

    Confirm the target, audience, topic and constraints.

  2. 2

    Evidence

    Research

    Synthesize the approved brief and brand snapshot. This is not live web research.

  3. 3

    Evidence

    Entity review

    Approve the brand facts and identity references for this campaign.

  4. 4

    Entity stack

    Keywords

    Review clusters, intent and sourced metrics. Leave unknown metrics unknown.

  5. 5

    Entity stack

    Topical map

    Define distinct topics and identify gaps in coverage.

  6. 6

    Entity stack

    Asset plan

    Specify formats, page counts, destinations and organizational tier labels.

  7. 8

    Creation

    Generation

    Generate scoped drafts using approved inputs and an authorized provider allowance.

  8. 9

    Creation

    Content review

    Review exact asset versions, evidence and quality checks.

  9. 10

    Release

    Publishing

    Approve a publication manifest before any external changes.

  10. 11

    Release

    Verification

    Verify reachability and links separately from index evidence.

  11. 12

    Release

    Monitoring

    Run checks within the authorized cadence, URL allowance and expiry.

Approval mechanics

A revision changes the dependency chain.

Approvals are version-specific. Reopening research, entities or another upstream stage marks affected downstream work stale while retaining its history. Only one stage executes at a time for a campaign.

Approve exact output

The review records the stage, version, reviewer and approved output.

Invalidate dependencies

A reasoned revision reopens the stage and marks later decisions for review.

Authorize provider use

BYOK jobs pin the selected OpenRouter connection, model and allowance.

Keep tenant boundaries

Database functions and forced row-level security enforce workspace access.

AWS S3 publishing begins with a manifest.

An owner or admin chooses a saved AWS account, bucket and region after content review is approved. EntityStacks shows every final article URL and a sandboxed preview before publication can be authorized.

Reviewed article IDs must exactly match the approved asset plan.
Objects use a unique workspace, campaign and manifest path.
Conditional uploads prevent an existing object from being overwritten.
Successful uploads remain recorded when another article fails.
An uncertain upload is checked by content hash before a user-authorized resume.
EntityStacks never changes the bucket policy or applies a public ACL.

Verification

Fetch every public article and compare its complete content hash with the approved upload. A human approves the verification results.

Monitoring

After verification, an owner or admin can authorize daily checks for one to thirty days. The schedule has an explicit allowance and expiry.

Clear limits

Reachability and content matching do not prove indexing or rankings. Live web research, managed campaign checkout and automatic backlink creation remain unavailable.

Ready to map the first entity?

Create a brand profile, approve its source of truth, then open a campaign brief.

Create a workspace